MEMPHIS, Tenn. (Youdle) - Meet Memphis social entrepreneur Brianna Davison whose warmth and enthusiasm reflect a heart as big as her dreams. Brianna is a driving force this Childhood Cancer Awareness Month, shedding light on the children at St. Jude Children's Research Hospital, while making the world a better place, one strand at a time. Today, Davison kicked off her Crowns for a Cause Campaign to raise funds to design cranial prosthetic wigs for children suffering medical hair loss. The little girls who cannot afford the wigs on their own are now are on her waiting list.
A viral social media post brought attention to Brianna's mission, leading her to provide wigs and support to even more children. Her impactful work caught the eye of Good Morning America, allowing her message of hope to reach a wider audience. "I knew Good Morning America was a big deal and all I could think about was where I came from, 'I'm just a girl from South Memphis who God decided to use for His greater good,' just kept playing in my head," Brianna recalled.
In 2019, she launched The Kids Wig Tour, which became the embodiment of Brianna's dedication. Traveling from city to city, she offered free wigs to children in need while creating unforgettable experiences that instilled confidence and joy. She has been funding her annual wig tour out of pocket so more girls could experience that internal shift witnessed by her first client. Brianna's mission expanded, finding resonance during Childhood Cancer Awareness Month, giving rise to her Kids Explosion event—a celebration of life and a reminder that together, we can overcome challenges.